Effective Banner Ads (Q2 2015)

As many of you know, we manage the banner advertising on a number of great hobby game websites. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers each month.

In Q2 2015, we served nearly 60 million banner impressions and recorded over 150,000 clicks on banner provided by over 60 different companies. That’s the sample size…

…Here are the best performing banners.

Leaderboards (728×90)

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Rectangles (300×250)

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Skyscrapers (160×600)

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