Effective Banner Ads (Q2 2015)

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As many of you know, we manage the banner advertising on a number of great hobby game websites. What started with the Kobold Quarterly home page has expanded into a network of sites visited by over 2 million gamers each month.

In Q2 2015, we served nearly 60 million banner impressions and recorded over 150,000 clicks on banner provided by over 60 different companies. That’s the sample size…

…Here are the best performing banners.

Leaderboards (728×90)

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Rectangles (300×250)

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Skyscrapers (160×600)

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Ed co-founded Eden Studios, which started with the production of the Conspiracy X RPG, and The Forge, a website for creator-owned game publishers. He also established the advertising department at Kobold Quarterly and the social media program for EVE Online. Since founding Gamerati, he manages the largest online advertising network of independent hobby game websites. Ed was also honored with the 2010 Gold ENnie Award for best podcast for his role as co-host of Atomic Array.

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