Kickstarter Backer Analysis: Wrong Chemistry

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There’s been some discussion about what countries Kickstarter backers come from, so we thought we would share some statistics from a recent Kickstarter project we worked on: Wrong Chemistry from Mage Company

This is a board game and the rules were published in 16 different languages. Product shipments also come from Europe, as opposed to from the United States. These two elements may make the information, below, less comparable to other projects. Still, we hope you find it useful.

Goal: $8,500

Backers: 382
Total Pledged: $15,195

Dropped Backers: 3 (0.79%)
Dropped Pledges: $196 (1.29%)

Collected Backers: 379
Collected Pledges: $14,999
Funded (effective): 176%

Dropped backers and their pledges are excluded from all statistics, below.

The following information is based on Kickstarter analytics and survey responses from backers as they pledged to support the project. We noted that Kickstarter reporting was, per our best estimates, slightly off. The variance was only 2% when pledges were grouped into broad categories, though.

Banner Advertisements
Backers: 15 (3.96%)
Pledges: $555 (3.70%)
Cost: $220
ROI: 152%

Advertisements were placed on the Gamerati network of websites.

Social media or friend referral
Backers: 18 (4.75%)
Pledges: $856 (5.71%)

Blogs, Podcasts, Community Sites
Backers: 103 (27.18%)
Pledges: $3,920 (26.14%)

Kickstarter Website
Backers: 233 (61.48%)
Pledges: $9,480 (63.20%)

Breakdown of Backers and Pledges by Country of Origin
Australia: 21 backers at $968
Austria: 1 backer at $70
Belgium: 2 backers at $50
Brazil: 5 backers at $256
Canada: 7 backers at $310
Denmark: 2 backers at $60
Finland: 2 backers at $60
France: 10 backers at $448
Germany: 25 backers at $654
Greece: 4 backers at $90
Hong Kong: 1 backer at $33
Hungary: 1 backer at $30
Ireland: 1 backer at $32
Italy: 4 backers at $120
Latvia: 1 backer at $120
Malaysia: 1 backer at $33
Netherlands: 4 backers at $140
New Zealand: 2 backers at $53
Norway: 2 backers at $60
Poland: 1 backer at $30
Portugal: 2 backers at $86
Russia: 2 backers at $116
Singapore: 4 backers at $132
Spain: 3 backers at $135
Sweden: 4 backers at $110
Switzerland: 1 backer at $30
Taiwan: 7 backers at $740
United Kingdom: 41 backers at $1,420
United States: 204 backers at $8,269
No information: 14 backers at $344

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